Korean Air, last night 11 January, received the accolade of being named the World’s Most Innovative Airline at The World Travel Awards Grand Final Ceremony 2011, held in Doha, Qatar.

Founded in 1993 and described as the ‘Oscars’ of the travel and tourism industry, the evening marks the culmination of a year-long search for the very best travel and tourism brands in the world, and awarded the winners from WTA’s regional heats.

The award was received by, Korean Air’s Managing VP for Europe, Middle East Africa, Mr. Jaeho Kim who said: “Korean Air is honoured to be recognised for the efforts we have made in changing the way our customers view air travel. We are particularly proud of the innovation shown in the unique design of our A380 aircraft – the business class only deck, the Duty Free Showcase and the Celestial Bar all add to a memorable inflight experience for our passengers and a return to the days when flying was glamorous!”

Manon Han, Executive Vice President, World Travel Awards, said: “The past year has been one of the most challenging yet for aviation, however, Korean Air has bucked the trend and gained market share by providing travellers with ground-breaking levels of service. For this reason, Korean Air has been named ‘World’s Most Innovative Airline’ by World Travel Awards.”

2011 was the year Korean Air introduced the magnificent A380 aircraft to its fleet and proved beyond a doubt that it is a truly innovative airline. Choosing to create a spacious environment for its passengers, the A380 has only 407 seats and Korean Air was the first airline to announce that the entire upper deck would be devoted to the business traveller with just 94 ‘Prestige’ business class seats.

This year also marked the debut of Korean Air’s unique and stylish on-board Celestial Bar in addition to its Duty Free Showcase which was fitted into all A380 interiors to provide passengers with the ultimate on-board experience.